Few corporate rivalries can match the intense battle conducted by cola makers Pepsi and Coca-Cola.
In the 1980s and 1990s the battle between the two dominant brands intensified to such an extent that the term “cola wars” was used to describe the feud. Each employed numerous advertising and marketing campaigns to outdo the other.Continue: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7126053/Pepsi-vs-Coke-advertising-battle-turns-to-social-media.html
Documentary produced in 1984
Url de cet article:http://www.internationalnews.fr/article-john-pilger-pepsi-vs-coke-in-the-ice-cold-war-52-51-48768207.html